Wilson Pinheiro, a Seventh-day Adventist cab driver in the city of Cuiabá, Mato Grosso, Brazil, decided to mark the end of the “10 Days of Prayer”—an annual worldwide church initiative of emphasis on prayer—by inviting passengers to allow him to pray for them at the end of their trip.

“Today, my cab won’t be a work cab,” said Wilson when interviewed by Novo Tempo TV, the Adventist TV network in Brazil, minutes before starting an out-of-the-ordinary Saturday shift. “It will be a prayer cab, and people will ride for free.”

Wilson explained that when his customers were getting ready to pay at the end of their trips, he would surprise them by offering them the option of being prayed for.

Wilson’s idea was not only highly successful but also motivated at least one other cab driver to imitate him.

“I found it such a great project!” said Adaílton Bispo, a cab driver who is an acquaintance of Wilson. “It’s a way of showing people that we love them and to share our wonderful God, Who is ready to pour down His blessings on everyone.”

Novo Tempo TV cameras followed Wilson on his trips, recording what happened inside his cab.

“You can keep your money,” Wilson said to Rúbia Ceciliano, a middle-aged woman in the passenger seat, who at first wasn’t sure how to react. “I won’t charge you today; this is a special cab, a prayer cab.” A moment later, Wilson asked her whether he could pray for her and her family. Rúbia gladly accepted.

After Rúbia got out of the cab, she was interviewed by Novo Tempo TV. “I found it a very noble and Christian project,” she said. “It moved me to tears.”

“It surely caught me by surprise,” said César Augusto Santos, another passenger who benefited from the offer. “I was about to pay for his services, as you must, but then I found out that instead of money, I could pay by being prayed for,” he said.

At the end of the day, Wilson shared his feelings with Novo Tempo TV. “I’m so thankful to God,” he said. “I found a way of working for Him by carrying people in my cab. It makes me feel so happy and honored.”

Wilson’s outreach to the city of Cuiabá is a perfect example of Total Member Involvement (TMI). TMI is a full-scale, world church evangelistic thrust that involves every member, every church, every administrative entity, and every type of public outreach ministry, as well as personal and institutional outreach. To learn more about TMI, visit

By Dayane Nascimento and Marcielen Campos, Novo Tempo TV Network, Brazil. Adapted and reprinted with permission from Adventist Review.